What our Client Wanted
Our client, DC Short Term Rental Association (DCSTRA), partnered with Great Dwelling and Dewl to launch the “Help Us Help Them” campaign. The campaign was focused on helping frontline workers get temporal accommodations in the face of the pandemic.
Our client’s efforts also affect property owners positively to reduce the losses they have been counting since the inception of the COVID-19 pandemic. What our client wanted from us was to enhance its website to make it easier for frontline workers, property owners, and property managers to navigate the website with a better user experience.
In the same vein, our client wanted us to add fund raising tools that will enable people make donations and other support for frontline workers facing accommodation issues due to the pandemic.
What Were The Challenges
Prior to contacting us, the client’s website was not very user-friendly. It also had a low response time due to many reasons, including the scripts running on it. These made it difficult for the target users to interact with the site effectively.
The result was a low patronage of the website. In the same vein, it was difficult for the client to achieve their fundraising goal because the website lacked the tools and functionalities for it.
How Did We Help
We started by troubleshooting the website to find the exact reasons the response time was slow. When identified, we kept the results in mind while developing a new UI/UX design for the website.
UI/UX is about a favorable user experience. As such, we tested the website with real frontline workers, property owners, and property managers to be sure it met their needs. With the feedback we received, we improved the design until we got the perfect UI/UX design.
We also set up payment gateways that allowed people to make donations towards the cause of frontline workers.