Square & Lot approached us to create a website that they can advertise for 26NYDC. In order to come up with how the page is going to look, the first thing we need to know is: What or who is 26NYDC?
WHO IS 26NYDC?
26NYDC is a property in the heart of the nation’s capital. This alone is a cause for excitement. However, there is more because these living spaces cater to modern individuals – the Millenials.
If there is one word to describe this generation, it is how sociable they like to be. That is why Square & Lot build buildings where everyone can mingle. More important, this is why they want a microsite to attract their target market.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.